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That site is effectively continuing the urban legend, but shifting it to be that Disney pays for cups. In reality, Coca-Cola and Disney's partnership is quite
by timcederman 4y ago
That site is effectively continuing the urban legend, but shifting it to be that Disney pays for cups.
In reality, Coca-Cola and Disney's partnership is quite complex, and didn't become exclusive until 1990 (https://www.upi.com/Archives/1990/01/24/Disney-Coke-sign-15-year-pact/5116633157200/ https://www.upi.com/Archives/1990/01/24/Disney-Coke-sign-15-...).
They've never publicly disclosed the terms, but I'm sure they aren't as simple as "we give you free syrup", given the depth of the co-marketing (e.g. giant coca-cola store at WDW, the Star Wars cokes they sell at the park, more examples here - https://disneyparks.disney.go.com/blog/2021/09/celebrating-collaboration-a-refreshing-look-at-disneys-history-with-coca-cola/ https://disneyparks.disney.go.com/blog/2021/09/celebrating-c...).