This article about IKEA boxes sounds a lot like the cake mix marketing story. But apparently, that story is a legend: https://gobraithwaite.com/thinking/cake-mi

This article about IKEA boxes sounds a lot like the cake mix marketing story. But apparently, that story is a legend: https://gobraithwaite.com/thinking/cake-mixes-fresh-eggs-and-a-marketing-legend/ https://gobraithwaite.com/thinking/cake-mixes-fresh-eggs-and... And maybe this study should be taken with a grain of salt too.