The difference is that no "developers are just tools that should be outsourced whenever cheaper" company has a chance against a true software company (which I c

The difference is that no "developers are just tools that should be outsourced whenever cheaper" company has a chance against a true software company (which I count Apple towards even though they're more known for the hardware) deciding to enter the competition. Nokia was not a software company at all. They treated their OS and UX as an afterthought and put hardware features first. The same is currently happening in the automotive world with their in-car software. Auto makers aren't thinking of their OSs and UX and the people who develop them as the absolute center point of their industry, when they are.