Videos are short, can be watched many times by 1 viewer, and may be viewed by all the folks that don't speak English as a first language, but speak it a second

Videos are short, can be watched many times by 1 viewer, and may be viewed by all the folks that don't speak English as a first language, but speak it a second or third language, or have subtitles available (which are now automated). 165mil isn't as big as it sounds with those factors in mind.