I think it's important to establish clear goals before reaching out to freelancers and agencies. The agenda from each one is different than yours. I learned to

I think it's important to establish clear goals before reaching out to freelancers and agencies. The agenda from each one is different than yours. I learned to get the team focus by writing a brief (commonly used for Brand Managers in big companies) to keep focus on the deliverables. That helps to avoid these type of issues.