We had done something like this for my first attempt at a startup. We had this product in India, and my name as well as those of our co-founders can be spelled

We had done something like this for my first attempt at a startup. We had this product in India, and my name as well as those of our co-founders can be spelled in many ways. This can be confusing. So we picked a name which is like the most common name in India, which nobody gets right.