I think the real story here is that he chose the 35% royalty rate over the 70% rate “because you can opt out of Kindle Lending.” I understand that some people

I think the real story here is that he chose the 35% royalty rate over the 70% rate “because you can opt out of Kindle Lending.” I understand that some people view disabling that feature as less of an anti-customer move than I do, but to hate it enough to waive half your royalties?