that doesn't make sense. It says that the "typical shopper" is one very specific gender/age/income/racial category. What the heck does that mean? Am I supposed

that doesn't make sense. It says that the "typical shopper" is one very specific gender/age/income/racial category. What the heck does that mean? Am I supposed to believe that the most common category of people are that category, or that those attributes are the more common ones? I'm positive I see an almost even split of male/female when I go to Costco. Otherwise, that wording is jacked by any metric.