If the innovation is worth something, even if the company is forced out of the market, it can be either reused in further endeavours of the shareholders/company

If the innovation is worth something, even if the company is forced out of the market, it can be either reused in further endeavours of the shareholders/company owners or the research can be continued under the guidance of some other company. Businesses don't just "forget" about their past research (unless we're talking trillion dollar companies).