What's the point of these kind of announcement when there is no data to back it up? They could have just as well made this up and there's no third party measure

What's the point of these kind of announcement when there is no data to back it up? They could have just as well made this up and there's no third party measurement that can validate their numbers. Rovio is just milking this cow to the max and until they announced or released another hit game, it's all a show.