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I think this is explained here http://en.wikipedia.org/wiki/Cognitive_dissonance http://en.wikipedia.org/wiki/Cognitive_dissonance

• gregw100 15y ago
  Thanks for the link. Truly understanding cognitive dissonance seems to be the key in understanding what people find attractive and can definitely help companies (start ups or established) in marketing and refining their products or services. The simpler something is, the harder it is for people to have conflicting ideas about it, making it more attractive.
  • openczun 15y ago
    My observation is that simplicity tends to cause polarization. This (having lovers and haters) is actually quite good, IMHO. More conversation means more chances to learn from your users/customers.
    • gregw100 15y ago
      good point