Our favorite test is A, A, B, B It’s surprising how often a test could be set up incorrectly or have other technical issues which this test can catch. We try

Our favorite test is A, A, B, B It’s surprising how often a test could be set up incorrectly or have other technical issues which this test can catch. We try to ensure a statistically significant result on both A’s or both B’s before determining a winner. It does take longer to run this test, but should give a much higher degree of accuracy.