Apollo is a really good mobile app for Reddit, but I expect Reddit will eventually buy it. As for new users, it's likely a lot of people that reach Reddit from

Apollo is a really good mobile app for Reddit, but I expect Reddit will eventually buy it. As for new users, it's likely a lot of people that reach Reddit from Google - their SEO seems to have gotten loads better in recent years. They also don't remember how simple oldreddit was, so they have no reference point.