You only need to see who the author of this post is to know that the methodology is crap, the numbers are likely made up (19.42% is WAY too specific), and the p

You only need to see who the author of this post is to know that the methodology is crap, the numbers are likely made up (19.42% is WAY too specific), and the post is just a grab for media attention on the coattails of some other internet meme garbage. This guy (Rand Fishkin) has been selling SEO as a religion for the better part of this century, and is in no small part responsible for all the search-result-garbage style websites everyone is complaining about elsewhere on HN today and every other day. He's a third-rate market-bro hack that's been taking advantage of web professionals who get thrown into SEO/Marketing jobs and have no idea what they're doing by relentlessly shoving half-assed corporate strategies through moz.com and now his new sparktoro.com, and calling himself the great SEO redeemer. Wanna question his methodology? There is none. Wanna question his science? Totally devoid.