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This is exactly the premise behind Michael Gerber's E-Myth series of books: That loving something /= running a business that sells or does that thing.
by brianlash 15y ago
This is exactly the premise behind Michael Gerber's E-Myth series of books: That loving something /= running a business that sells or does that thing.
- wayneyeager 15y agoIndeed. Gerber went even further and says that it may be counterproductive to own a business that matches your technical expertise. That's because of the temptation to jump in and do the technical work... instead of focusing on the strategic aspects of owning the biz.
- rpwilcox 15y agobeat me to it :) E-Myth is totally worth it for freelancers to read, and probably startups too. (I'm the former, not the latter, so I don't know)