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I'm talking about something like Twitter, in which the product and the company share the same brand. That's a really good question, I think I'm talking about t
by german 15y ago
I'm talking about something like Twitter, in which the product and the company share the same brand.
That's a really good question, I think I'm talking about the whole brand, including the name and marketing.
Thanks for the link :)
- michaelpinto 15y agoSomething you should think about: Twitter wasn't called Twitter when it started. And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-history-of-the-apple-logo/ http://www.edibleapple.com/2009/04/20/the-evolution-and-hist... I'm a branding guy, but my advice is to to put every penny into building a great product! Once you understand what that product does (and that takes time) then focus on branding. Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.
- german 15y agoThat's really good advice Michael, thanks a lot :) We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process. Do you, being involved in branding, have any advise (book recommendations, blogs, etc). Thanks a lot for your input!
- michaelpinto 15y agoI've got two words for you my friend: Paul Rand http://www.paul-rand.com/ http://www.paul-rand.com/ That would be a good place to start...