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The post is about marketing and ad targeting. For Spotify to satisfy their question of a "brand built through personalization", Spotify would have had to do som
by ______-_-______ 4y ago
The post is about marketing and ad targeting. For Spotify to satisfy their question of a "brand built through personalization", Spotify would have had to do something like sign up for google/facebook ads, target the demographic of "music listeners" and convert enough users to end up with a successful business. That's not how spotify built their business.
You're talking about their recommendation engine for users they already have, which is completely different.
- libertine 4y agoExactly this. We also have to take into account that there's a lot of "misses" in those recommendation engines - which is normal. But when they nail it, people have positive emotions towards it, so it's a good feedback loop. Personalization would be to have Spotify recommend you only songs about expensive watches after you've searched for a Rolex on Google, with ads in the middle about Rolex ahaha.
- blueblob 4y agoPersonalization would be to have Spotify give you ads for a Rolex right after you purchased a Rolex. At least the way that kind of thing usually works for me is that I always get the recommendations after the purchase (definitely not a Rolex for me).
- splatcollision 4y agoSpotify is exactly adtech, they have extremely targeted advertising for their free tier that even takes into account playlist names.
- deleted 4y ago[deleted]