I believe they are already exploiting this, see their 2011 advert that was shown on TV in the UK - http://www.youtube.com/watch?v=Hbib-A6NpW8 http://www.youtube

I believe they are already exploiting this, see their 2011 advert that was shown on TV in the UK - http://www.youtube.com/watch?v=Hbib-A6NpW8 http://www.youtube.com/watch?v=Hbib-A6NpW8 Also, their 25th anniversary one (2009) takes a similar track.