It's a little hard to talk about this broad topic without bloviating. Here goes. So first, take that stuff Steve said about extensibility to heart. He has ano

It's a little hard to talk about this broad topic without bloviating. Here goes. So first, take that stuff Steve said about extensibility to heart. He has another blog somewhere, oh here it is http://steve-yegge.blogspot.com/2007/01/pinocchio-problem.html http://steve-yegge.blogspot.com/2007/01/pinocchio-problem.ht... about software that is alive because it's extensible. That is true of your startup too. You don't want to be a "site", you want to be a "service". And that means you want to be an authority for a unique kind of data, that you want your users to create and use. I think the Google+ data is pretty unique and cool. I like the user experience. But you can't call it a service, which is bad news until they get their crap together. I'm a strong believer that flowing data puts pressure on software to work correctly. You want a public API because you don't assume that you and your team are world class geniuses who have exhausted the search space of valid use cases for your data... but your customers can, close enough. (A very Amazon virtue: start with the customer.) You want to have a well-designed interface for yourself and your users because it's so painful to scale, migrate, control security, etc. without it. So sure, I would say start with it as early as you can stand. Make it public as soon as you can. Allow your users to contribute and build on your data and service. You'll probably treat your public-facing interfaces with different levels of scrutiny than internal-only ones. This is convenient, but it might be a mistake. You don't want to put off security or user data integrity until it's too late. Having multiple services means that you can scale them independently. This costs some overhead but you'll be able to right-size your hardware, say with appropriate fleets in EC2. Sorry that's all kind of generic, but that's about as deep as I would go without a real-world example to talk about. The High Scalability blog is one I would recommend at the leading edge of this thing. I see posts on the front page alone that cover all I've been talking about and more. http://highscalability.com/ http://highscalability.com/