This raises a real dilemma: at what point does a company or organization cross the line from "not my cup of tea" to "ethically ambiguous" to "pure evil"? What

This raises a real dilemma: at what point does a company or organization cross the line from "not my cup of tea" to "ethically ambiguous" to "pure evil"? What if Cloudant were to power analytics for Trader Joe's? Goldman Sachs? Halliburton? The Sinaloa Cartel? Certainly there's a line...