None of these seem like the next Google. Too complicated. The earlier Google, when Google was at its best in both performance and results, was incredibly simpl

None of these seem like the next Google. Too complicated. The earlier Google, when Google was at its best in both performance and results, was incredibly simple. It indexed the entire web. It returned keyword matched results based on relevancy. There was no customization required. No editorialized results. No Big Brothering the user against thoughtcrime or wrongthink. No promotion of The Current Thing. Just information, whether good or bad, true or false, as a search engine should be. Something that can replicate that will have a good chance of success, but I think the longstanding challenge to both Google and competitors is how to rank material in an increasingly siloed and ideological web filled with agendas, astroturfing, SEO optimization, and spam.