> The fact that they don't make those tradeoffs means that no matter what comes out their mouth, they don't want to pay the price of that feature. The feature

> The fact that they don't make those tradeoffs means that no matter what comes out their mouth, they don't want to pay the price of that feature. The feature may be worth it to a large swath of people, but not at a price-point that producers are capable of offering _for whatever reason_. By applying scale, costs can be reduced, and the feature can come to a more friendly price point which might increase demand. There's another angle to this which is reduction of externalities, as well, but it's never as clear cut as: caveman spend sea shells on log rather than spending sea shells on rock.