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How do they define fast fashion? What makes it different than a budget T-shirt that you wear multiple times? Fast fashion is more about how clothes are market
by mobjack 4y ago
How do they define fast fashion?
What makes it different than a budget T-shirt that you wear multiple times?
Fast fashion is more about how clothes are marketed than the inherent properties of the clothing itself.
- refurb 4y agoYes it’s somewhat odd. At least how I learned about it was the fast turnaround from design to store to capitalize on a trend. Instead of it taking 6-9 months from initial design to manufacture to store placement, you could design quickly, outsource to global manufacturers and have new designs in store in 2-3 months. Not sure how that’s more wasteful than traditional clothing. It all depends on often you buy new clothes?
- maigret 4y agoIt’s especially targeting brands like Primark which are incredibly cheap and poor quality. Clothes costs a few euros and are intended to be worn only a few times.
- hypertele-Xii 4y agoThe inherent properties of the clothing itself are designed for how they are marketed. It has everything to do with fast fashion. It's vertically-integrated planned obsolesence.