7 ms·
I agree, but to be fair: 1. It has generated significant attention- which has value. 2. Like a BMW 1-series, I imagine the idea is that once people have the "
by asjldkfin 4y ago
I agree, but to be fair:
1. It has generated significant attention- which has value.
2. Like a BMW 1-series, I imagine the idea is that once people have the "beginner" version, they'll aspire to upgrade to the real thing. It gets people "on the boat".
3. Rolex sells a cheaper version of their flagship watch under the Tudor brand- it's virtually identical and hasn't diluted Rolex's brand value.
4. The funky colors is probably less to do with style and more a guarantee it'll never be confused for the "real" version.
That all said, I would definitely still be salty if I owned a Speedmaster. But I applaud Swatch for making bold and interesting moves- which doesn't exactly happen much in the luxury industry.
- throwmeariver1 4y agoSalty about what exactly? Put it in words please.
- asjldkfin 4y agoBecause it’s a marketing stunt involving an investment I made; an investment I made with the implicit understanding there’ll be some protection for the brand’s dignity.
- throwmeariver1 4y agoHow would the brand lose "dignity" by doing a coop with their mother brand? Do you perceive the value of a OMEGA watch by the marketing instead of the watch making?
- asjldkfin 4y agoLet's not be naive, if the market gave a shit about substance over marketing, we'd all be wearing Seikos and driving Toyotas.
- throwmeariver1 4y agoI still don't understand what you mean with the loss of dignity what is the loss of dignity? Do you mean that the arbitrary value you put on OMEGA watches should not be compromised by offering a cheaper version?
- asjldkfin 4y agoI'm not sure what there is to not understand? But yes, Swatch should not have released a cheaper facsimile if they wanted to maximize Omega's brand value.
- 2muchcoffeeman 4y agoThat's like saying selling prints of an artwork devalues the original artwork. Unless you're saying the entire watch collectors market is a scam driven by companies and not collectors.
- asjldkfin 4y agoI don't really understand what you're talking about- but yes, the watch industry- like all luxury industries, is primarily driven by marketing. It's not a scam, it's just the nature of the industry.
- 2muchcoffeeman 4y agoHave you ever collected anything? Do you think Action Comics #1 would drop in value if DC reprinted it? No. It's worth $3 million because the collectors care about the history that represents and the rarity of finding the original. Otherwise it's just ink on shitty paper. Collectors are deciding the value of the original and it can't be manipulated by merely making a new version. Omega would have to start selling the real thing for less money to tank the price. A clone can't do that. People aren't going to stop buying the original either. Think about knock off designer handbags. It's easy to get a really high quality fake. But no one is buying the fakes if they can have the real thing. A watch collector sure isn't buying the fake since the movement would play a big part in owning that specific model. You want the same model that went to the moon. Not the plastic version. Even if the supply of the clone is not constrained, I bet some colours are more popular than others, leading to some natural rarity. And in 50 years if they stop making these things and regular people throw them away, that Pluto watch will be worth more than the Mars and a complete collection will be worth even more. All they have done is create another thing for watch enthusiasts to collect.
- wdb 4y agoInvestment in what way?
- asjldkfin 4y agoIn the way that it's an asset that you derive value from.
- CydeWeys 4y agoAnd how is the value you derive from it being lessened by the existence of this Moonswatch?
- asjldkfin 4y agoby the simple fact that nobody will think more of Omega with this collaboration, some people will think less of it. Net-of-net, it'll be a decrease in general opinions, which leads to a general decline in market value.
- CydeWeys 4y agoIf anything I think this will increase the market value of Omega by bringing in massive interest to the brand. Anyway, this is a testable hypothesis. All we have to do is wait and see.
- thematrixturtle 4y agoOmega is a subsidiary of the Swatch Group, it's all the same company.
- affyboi 4y agoI own a speedmaster, I don’t feel salty at all. I think these look pretty cool
- dagw 4y agoRolex sells a cheaper version of their flagship watch under the Tudor brand Cheaper in this case means starting at around 3-5k$ not 300$. Also you have to be pretty into watches to know that Tudor is a Rolex brand. It's not really something they advertise.