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There’s lots of independent artists that are successful, you’re about 5 years late on the “…independent musicians will kill labels…” prediction which hasn’t bee
by phphphphp 4y ago
There’s lots of independent artists that are successful, you’re about 5 years late on the “…independent musicians will kill labels…” prediction which hasn’t been borne out. Musicians are actively choosing to sign to labels, even when they don’t have to… make of that what you will.
- bryans 4y agoYou're trying to twist this into a scenario of absolutes, as if there's an on/off switch at which point independent artists make 100% of the money and labels don't exist anymore. That's clearly not what I said, and it's rather inflammatory of you to suggest that it is.
- phphphphp 4y agoYou said "record labels are rapidly becoming irrelevant" and "the jig is up and labels are going to be panicking". That's about as absolute as you can be. I contend that labels and independents will continue to co-exist, as they have done for many years, despite people proclaiming otherwise (to varying extremes).
- bryans 4y ago"Irrelevant" and "non-existent" are two completely different concepts, and neither of those quoted phrases are even remotely absolutes. Unless you have an actual point to make based on actual knowledge of the subject at hand, please stop with your false pedantry. It's entirely unwelcome and not adding anything to the conversation.
- phphphphp 4y agoMusic labels are in the business of cultural relevancy, a label does not make money if they're not relevant, certainly Warner, UMG, Sony etc. wouldn't be generating multi-billions of revenue each year if they were not relevant. I have a point, I am not being pedantic. The message of your post, or at least, the message I took away from your post, was that the tides are turning against labels and independent musicians are the future... ...but that's been the claim made for at least the last decade, and it's proven again and again to be untrue. Yes, independent artists can reach huge levels of success without a label, and certainly it's becoming easier and easier to achieve success without a label, however, that doesn't have any logical through line to music labels becoming irrelevant. Artists like Macklemore are great examples of independent artists who reached great success but still chose to work with labels, because labels provide value. Likewise, there are many successful independent artists who sign with major labels, even some of the artists people pointed to as independent examples in this thread have gone on to sign with labels. I will happily make a bet with you, and you can choose the metric: in 5 years, major record labels will be doing better than they are today. My metric of choice would be total revenue as measured by the IFPI, but I'm open to other metrics if you think total revenue as measured by the IFPI isn't a fair representation. Although I don't work in the music industry, I have participated in this discussion many times over the years, including conversations with major label artists. Historically, record labels were gatekeepers and it's fantastic to see the shifts in consumer habits that have enabled independent artists to succeed, I would not dispute that for one second, and I will happily celebrate it alongside you, but the last decade has disproven the anti-label thesis again and again. Labels and independents will co-exist, they will grow together. If your comment was focused entirely on the success of independents, I wouldn't have had anything to say. I would have just given an upvote, because I agree wholeheartedly.