"Its pre-mature reputation optimization. You want to build your rep after you've proven delivering value to customers.. the product should speak for itself." T

"Its pre-mature reputation optimization. You want to build your rep after you've proven delivering value to customers.. the product should speak for itself." There's another side to this story. Once you've built the product, have the customers, cash flow, and earnings, you're left with a vacuum in the social sphere. You don't know anybody other than your customers and vendors. And if you try to raise money at that point( expansion, growth, acquisition, etc ), you can't get so much as a single introduction because you don't know anybody. The reality is that product does not speak for itself.