>or you're not paying enough this is not a negligible barrier. Sure you could argue that a business that isnt successful enough to hire for that expensive FTE

>or you're not paying enough this is not a negligible barrier. Sure you could argue that a business that isnt successful enough to hire for that expensive FTE maybe shouldnt exist at all, but a lot more is possible by being able to outsource it. And there really isnt a good reason why it cannot be outsourced from an operations standpoint - it is entirely a security problem. It's not like auth is hard to do for a third party.