OM NOM NOM. Sorry, couldn't resist. Anyhow, the roll-up/acquisitions make a lot of sense - there's a lot of benefit to merging blogs, especially related ones.

OM NOM NOM. Sorry, couldn't resist. Anyhow, the roll-up/acquisitions make a lot of sense - there's a lot of benefit to merging blogs, especially related ones. One way to profit off of the "Long Tail" is to combine smaller blogs - a few blogs making only a little extra can't do much on their own, but combined, you have enough money to really grow a few of them.