After seeing how all the ads and flash websites slow down my dad's Firefox browsing experience, I tried to switch him to Chrome. After a while, he switched back

After seeing how all the ads and flash websites slow down my dad's Firefox browsing experience, I tried to switch him to Chrome. After a while, he switched back to Firefox by himself. The reason? He uses the dropdown box in the location bar as a kind of bookmarking mechanism. Chrome doesn't have such a location bar. And he's not content with using real bookmarks, it has to be the location bar dropdown and nothing else.