This is incredible. Also this bit struck me specifically: > That sounds bad, until you take a closer look at where the reports are coming from. Or more specifi

This is incredible. Also this bit struck me specifically: > That sounds bad, until you take a closer look at where the reports are coming from. Or more specifically, the one store where nearly half of all reports originated So often it seems that reported trends are just something like this. But the existence of the trend becomes a highly sticky meme, and it's hard to then dislodge it.