George Orwell's five rules of effective writing come to mind: http://www.pickthebrain.com/blog/george-orwells-5-rules-for-effective-writing/ http://www.picktheb

George Orwell's five rules of effective writing come to mind: http://www.pickthebrain.com/blog/george-orwells-5-rules-for-effective-writing/ http://www.pickthebrain.com/blog/george-orwells-5-rules-for-... And people so often substitute longer words, (e.g. 'myself' instead of 'me') when they want to sound professional. "I hit myself" => OK "Please contact myself" => WRONG.