Amazing, but does it stray into E Ink’s protective sphere? No doubt there are manufacturers around the world who are exploring quality general-purpose reflecti

Amazing, but does it stray into E Ink’s protective sphere? No doubt there are manufacturers around the world who are exploring quality general-purpose reflective displays for consumer applications, the tech has been around for some time. I could be mistaken but it seems more a question of commercial viability rather than technical capability