As far as I can tell this ruling means that transfering PII to any company/service controlled by an American company is illegal per the GDPR. I work for a Euro

As far as I can tell this ruling means that transfering PII to any company/service controlled by an American company is illegal per the GDPR. I work for a European company that is already being impacted by this ruling. Our first step is to replace Google Analytics, but I believe we are also looking through all cloud usage for any traces of PII. I think this is a huge opportunity for European companies to get a foothold in the Analytics/Ads/Cloud/Office spaces. Perhaps also an opportunity for good open source alternatives, like Matomo Analytics, to get adopted.