Ditto. Great logos are simple, and get even simpler over time. This one is over-engineered and, to me, completely lacking in meaning. The word Groove is strong

Ditto. Great logos are simple, and get even simpler over time. This one is over-engineered and, to me, completely lacking in meaning. The word Groove is strong enough to stand on its own, with maybe a slight embellishment, perhaps some negative space. One of my favorites that may serve as some inspiration: https://community.jivesoftware.com/community/jivetalks/blog/2008/02/18/jive-gets-a-new-logo https://community.jivesoftware.com/community/jivetalks/blog/...