Your "money guy" is right for being very bottom line focused. Respect his money: Don't (DON'T!) even think to invest A DIME into logo or any other 'cool' marke

Your "money guy" is right for being very bottom line focused. Respect his money: Don't (DON'T!) even think to invest A DIME into logo or any other 'cool' marketing materials that you see big (and not so big) companies have. Invest EVERY minute and some money to FIND OUT what your customers WANT, sell it, if they want to buy it, build it, THEN invest money into marketing that WORKS.