> If your startup is involved with search aimed at the consumer market, watch out...Google is coming. Possibly... However sites like hipmunk will be used as a

> If your startup is involved with search aimed at the consumer market, watch out...Google is coming. Possibly... However sites like hipmunk will be used as a comparison in so many press articles and blog posts when google starts pushing this. Many start ups have won against google. Google Notepad & Evernote, Google Wave & Twitter, Google Ride Finder & Uber etc... .. but I still wouldn't want to be in this space right now.