We're guilty of this, despite caring about the product and the users. It's hard to focus on maintenance and deep iteration when there's more critical (and cool)

We're guilty of this, despite caring about the product and the users. It's hard to focus on maintenance and deep iteration when there's more critical (and cool) functionality to chase. Not to mention that iterative UX improvements have the same problem as negative results in academia - it's hard to get people excited about it.