The use of consumerism as a euphemism for capitalism is a (alleged) historical fact. From what I read, consumerism did not have the negative connotation mid-ce

The use of consumerism as a euphemism for capitalism is a (alleged) historical fact. From what I read, consumerism did not have the negative connotation mid-century, whereas capitalism did. I don't know how it happened, but seemingly "consumerism" acquired a similarly negative connotation, which is a Sisyphean cycle with euphemisms. As I understand it, "capitalism" was an invention of the writers of the Communist Manifesto, while ironically "communism" was not. When a concept is developed purely for oppositional purposes, it can and often does attract people to defend it. But in some sense, I feel like it doesn't really exist due to its origin. It amounts to the status quo, plus a word that lets people feel like they are opposing (or supporting) some one or thing rather than fog.