This is my interpretation of their dilemma: "We screwed up by spamming a lot of people. We like to apologize and fix our mistake. We currently have two options

This is my interpretation of their dilemma: "We screwed up by spamming a lot of people. We like to apologize and fix our mistake. We currently have two options: 1. apologize by sending a second email. This second email will contain an apology and the phrase 'disregard the prior email' 2. apologize by some other method (e.g. this website) Option #1 pro: reaches everyone we're previously spammed Option #1 con: we will be spamming people a second time. If the first round of spamming puts us in legal/ethical jeopardy, then this second round of spamming could make it worst We have not performed Option #1 yet. We do not know whether we should perform Option #1 or not. We are taking the temperature of the 'email operator community' to see whether we should performed Option #1 or not. If Option #1 gets the green-light then we'll do it ASAP."