I think the biggest way this is escalating is the telling "download google's new browser" link that tellingly found it's way onto the (famously traditionally sp

I think the biggest way this is escalating is the telling "download google's new browser" link that tellingly found it's way onto the (famously traditionally sparse) google homepage. For many non-tech-savvy people, Google is the internet. Just like people type URLs into the google search box, if they see a message saying "download new browser from Google" they're likely to interpret it as "download the new internet"..! Fair to say that never before have so many "mainstream"/consumer computer users been exposed to such a simple call to switch browser..?