"There's no excuse" and "it's ok" are not mutually exclusive. The point being that if you have no customers, working on a password reset feature instead of mark

"There's no excuse" and "it's ok" are not mutually exclusive. The point being that if you have no customers, working on a password reset feature instead of marketing, can be a poor choice. I know of several bootstrapped SAAS that didn't add such a feature until reaching 4 or even 5 figures of MRR. They just did it manually for their customers until then. Not ideal, but it worked for them and is indicative of the mindset needed.