Shhh, don't bring that up. Come on over here we have a nice identity driven controversy to get you invested in, look at how bad this [OTHER GROUP] is, they did

Shhh, don't bring that up. Come on over here we have a nice identity driven controversy to get you invested in, look at how bad this [OTHER GROUP] is, they did this bad thing. Isn't that much more inflammatory, doesn't that make you want to click and complain more. Good, focus on what we tell you is important. Good see don't you feel that dopamine, doesn't it feel good to be angry about things your identity is invested into.