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I'm curious why mailchimp made the acquisition. Your service is simple and works well; it wouldn't be hard for mailchimp to build it themselves. Was the acquis
by blakeperdue 15y ago
I'm curious why mailchimp made the acquisition. Your service is simple and works well; it wouldn't be hard for mailchimp to build it themselves.
Was the acquisition to get your user base, or to get you to come work for them to build out their newsletter service?
- pud 15y agoI don't want to speak for MailChimp (read their blog post for that). But basically, they like TinyLetter. TinyLetter likes MailChimp (srsly, the email business can be slimy as hell but they're totally legit, upstanding, & everyone knows it). TinyLetter has a good brand and a decent amount of users (roughly 500,000 people subscribed to 30,000 newsletters). Both companies recognize an opportunity that we think is large, and buying TinyLetter gives them a head start. I'll be helping advise TinyLetter for a while, and we both really wanted to work together. So basically, for these reasons and more, it just "made sense," if that makes sense.
- petervandijck 15y agoYep, that makes sense :)