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I've heard about their UX A/B testing around showing cart flow and checkout, but actual pricing? Can you link to research?
by gregory80 15y ago
I've heard about their UX A/B testing around showing cart flow and checkout, but actual pricing? Can you link to research?
- absconditus 15y agohttp://www.wired.com/techbiz/media/news/2000/09/38622 http://www.wired.com/techbiz/media/news/2000/09/38622 Searching for Amazon different prices with Google provides many claims of this over the years.
- gregory80 15y agothis appears to be far more anecdotal evidence than research. I was thinking a published study, not simply consumers noticing price differences on checkout, haphazard sampling to say the very least..