It depends what your goals are. If you're blogging for traffic/links ala Mint.com, you can outsource it. Mint outsourced their early blogging to a finance blo

It depends what your goals are. If you're blogging for traffic/links ala Mint.com, you can outsource it. Mint outsourced their early blogging to a finance blogger they found. If you're blogging for B2B customers, or to become a thought leader, outsourcing can be tougher. It still can be done, but it's tough. Many ecommerce/web marketing companies with successful blogs have outsourced most of the content creation, or use multi-author blogs.