It is often worth it in the short term to trick sources. But it has consequences for the individual doing the tricking, over the long term. And it has negative

It is often worth it in the short term to trick sources. But it has consequences for the individual doing the tricking, over the long term. And it has negative externalities for reporters as a whole. I'm not saying it shouldn't be done, but it's a decision that comes with a tradeoff.