The answer is less attribution measurement, more incrementality measurement. Incrementality solves the famous "handing out coupons outside the pizzeria door" pr

The answer is less attribution measurement, more incrementality measurement. Incrementality solves the famous "handing out coupons outside the pizzeria door" problem: https://www.adweek.com/programmatic/lower-ad-fraud-will-be-achieved-once-increased-incrementality-takes-place/ https://www.adweek.com/programmatic/lower-ad-fraud-will-be-a...