7 ms·

I purposely click the non-ad link when searching in Google (because I'm too lazy to type the full url). Does that help at all, i.e., prevents unnecessary ad spe

I purposely click the non-ad link when searching in Google (because I'm too lazy to type the full url). Does that help at all, i.e., prevents unnecessary ad spend from bidding?

hn_throwaway_99 5y ago
I do the same, but 99% of people do not, so it's really a drop in the bucket. I do wish there were some regulation such that if a user is searching for a trademarked or copyrighted term, that the best organic search result for that term should be required to show up first. I'm fine with showing competitor ads, but I don't think they should be able to show up above the trademark owner's ads.
- figassis 5y ago
  And would be trivial for google, with all their content id tech
- verve_rat 5y ago
  It feels like it is close (but not really) to a trademark violation. If I search for "A" and get a screen full of results for "B", if I need to scroll to even see mentions of "A", then that feels like it is really close to "passing off". I could see an argument for saying that this "passing off" causes customer confusion that requires trademark enforcement. I realise that would probably be an impossible argument to win under current law (IANAL), but it _feels_ so very close.
  - GeneralMayhem 5y ago
    US case law is extremely clear that bidding on and running ads on trademarked keywords is not a trademark violation, so long as you aren't misrepresenting that the replacement is the trademarked thing; see e.g. https://www.americanbar.org/groups/litigation/committees/business-torts-unfair-competition/practice/2017/keyword-advertising-and-trademark-infringement/ https://www.americanbar.org/groups/litigation/committees/bus....
- deleted 5y ago
  [deleted]
account42 5y ago
Why not go a step further and configure your browser so that the ad links are not shown at all? Only takes a couple of clicks. https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/ https://addons.mozilla.org/en-US/firefox/addon/ublock-origin... https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm?hl=en https://chrome.google.com/webstore/detail/ublock-origin/cjpa...

I purposely click the non-ad link when searching in Google (because I'm too lazy to type the full url). Does that help at all, i.e., prevents unnecessary ad spend from bidding?

hn_throwaway_99 5y ago

I do the same, but 99% of people do not, so it's really a drop in the bucket. I do wish there were some regulation such that if a user is searching for a trademarked or copyrighted term, that the best organic search result for that term should be required to show up first. I'm fine with showing competitor ads, but I don't think they should be able to show up above the trademark owner's ads.

figassis 5y ago
And would be trivial for google, with all their content id tech
verve_rat 5y ago
It feels like it is close (but not really) to a trademark violation. If I search for "A" and get a screen full of results for "B", if I need to scroll to even see mentions of "A", then that feels like it is really close to "passing off". I could see an argument for saying that this "passing off" causes customer confusion that requires trademark enforcement. I realise that would probably be an impossible argument to win under current law (IANAL), but it _feels_ so very close.
- GeneralMayhem 5y ago
  US case law is extremely clear that bidding on and running ads on trademarked keywords is not a trademark violation, so long as you aren't misrepresenting that the replacement is the trademarked thing; see e.g. https://www.americanbar.org/groups/litigation/committees/business-torts-unfair-competition/practice/2017/keyword-advertising-and-trademark-infringement/ https://www.americanbar.org/groups/litigation/committees/bus....
deleted 5y ago
[deleted]

account42 5y ago

Why not go a step further and configure your browser so that the ad links are not shown at all? Only takes a couple of clicks. https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/ https://addons.mozilla.org/en-US/firefox/addon/ublock-origin... https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm?hl=en https://chrome.google.com/webstore/detail/ublock-origin/cjpa...