I can understand the various arguments for a need to be somewhat secretive and that's fine. That being said, there's some no-brainer concepts to include in a jo

I can understand the various arguments for a need to be somewhat secretive and that's fine. That being said, there's some no-brainer concepts to include in a job listing if you want it to be worth your time. #1) Don't just say what the job title is, be clear on what it means to you. I've had job interviews for a "frontend developer" be anything from a PSD-slicer to a 95% backend coder. #2) If you want a passionate employee (you do), you need to give enough information about your company so they can tell if it interests them. I could care less what cool technology you use if I don't know whether I'm reforming healthcare or inventing new ways to impose banking fees. You can say what you do without providing any sort of specific information. #3) Sarcasm online can be very easily misinterpreted. I suggest being upfront and professional in any job posting but if you must use some kind of sarcasm, be sure to note it. Note: This is by no means a complete list, simply some reoccurring issues I've seen during my recent job search. Edit: Formatting.