Doing this is great marketing for them. Companies like Apple are insistent on locking down their hardware. Microsoft could use this as a marketing tactic to say

Doing this is great marketing for them. Companies like Apple are insistent on locking down their hardware. Microsoft could use this as a marketing tactic to say how they’re environmentally friendly and shit on the other tech companies. It would generate goodwill, and allow them to push their proprietary services on their hardware more easily since people can maintain it longer.